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Scope to confirm

SEO and advertising

We start by reviewing your website, services and the measurement of enquiries or purchases. This informs technical work, content and campaigns. Each stage has an agreed scope and a way to check the result.

from 240 USD excl. VAT / month
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Technical SEO and content

We review crawlability, URL structure and content, then prioritise issues around the website and your relevant search queries.

  • Indexing, redirects and canonical URLs
  • Titles, descriptions and heading structure
  • A plan for service pages and supporting content

Campaigns and analytics

We define meaningful enquiries and configure agreed events. Advertising spend and management fees are agreed separately.

  • Setup of agreed Google Ads campaigns
  • Agreed enquiry and purchase tracking
  • Reporting on work, results and next steps

What do you receive?

  • An agreed action plan and completed work for the period
  • Reporting with findings and priorities

What is scoped separately?

  • Advertising spend, paid placements and additional copywriting
  • New development and major website changes outside the agreed scope

We will reply with a proposed scope, price and schedule.

Before we start

  • Website, Search Console and analytics access
  • Your services, target areas and business goals

How does implementation work?

  1. Agreeing the scope

    We confirm the views, functions, materials and cost.

  2. Implementation and preview

    We provide a preview and collect feedback on the agreed scope.

  3. Testing and handover

    We check the agreed functions and hand over the completed work.

Before we begin

Questions about SEO and campaigns.

Scope, measurement and budget.

KODIS z odpowiedziami
Where does SEO work start?

We review the site, indexing, content structure and business objective, then prioritise technical and editorial changes.

Do you guarantee a particular Google ranking?

No. Rankings also depend on competitors and search engine changes. We agree specific work and reporting without promising a search position.

Is ad spend included in the management fee?

Ad spend is separate from campaign setup and management fees. Account access and billing are agreed before launch.

How do you measure leads and sales?

We define meaningful events, then scope analytics implementation and verification, for example with GA4 or Matomo. Measurement also depends on user consent and browser restrictions.

Let's talk about your idea.

Have a question or plans for a new website? Send us a few details. We will suggest a platform and scope to suit your budget.

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